Born in Kolkata, Joyeeta Roy is the daughter of Mr. Shiladitya Roy and Ms. Nupur Gangopadhyay. Joyeeta did her schooling from Dolna Day School and College from Jogomaya Devi College in Kolkata. She started working in the Bengal film industry at the age of 16 in 2011 as an assistant director and then moved on to work in the post production of movies/television shows! She has been part of many movies both in Bengali and Hindi. She has also worked in fiction, non fiction televsion shows and local/national advertisements. She has been part a of National Award winning movie Pink starring Amitabh Bachchan and has also worked with celebrities like Sourav Ganguly, Virat Kohli, Shah Rukh Khan to name a few!

She started her own venture, Signature 24 Productions at the age of 24 which is a celebrity management and an advertising agency based in Bhubaneswar.
In a short span of time Signature 24 Productions is now a leading name in the entertainment industry in East India.